It's not enough to just have the keywords on your page you need to create compelling content that people actually want to read one of Googles core metrics for measuring the usefulness of a website is the amount of time that a user spends on your page.
If a user is immediately bouncing off your webpage after they have seen your content then Google is going to use this as a signal that your content does not match up to what this searcher is looking for as a result your website may be round to lower the next time someone uses that key phrase.
there are a few basic keyword usage rules that you can follow when starting an SEO Perth campaign.
1. Unique keywords should be used on each page of your site in areas that humans and search engine robots are easily able to access. this means you don't want to hide your relevant keywords behind menus or in places that are difficult for a human or a social robot to read.
2. Don't overdo it on the keywords. One of the most common mistakes that we see with people Starting out on their journey in SEO is that they tend to overuse keywords. Keep it simple. Your Primary objective as a content creator is to make content that people want to read. If people are enjoying your content Google is going to know the stat and reward you with higher rankings.
3. Use your keyword in headings, page titles and, meta descriptions. SEORUS Melbourne experts advise not to over complicate it. You want to know that people have a good idea of what your website is going to contain when they are strolling through it on the search engine results pages.
How to Use Them
Before you start throwing around keywords on your web pages it's important to do some planning. Ideally, each landing page on your website should have a unique primary keyword. you can use your homepage to target the overarching theme of your website and your most important keywords but you then should be able to determine a theme for each product page category page and blog article on your website.