Domain authority (sometimes referred to by the simple abbreviation of "DA") is a proprietary ranking system that SEO Moz uses when determining the quality of the website. The metric is a useful way to measure the success and progression of your SEO strategy.
It's important to remember, however, that domain authority should not guide all of your SEO efforts.
Moz created the metric as a way to predict how well a page will rank. The tool is an important one for SEO Adelaide experts and it uses a series of important ranking factors which include the quality of the domain and the links pointing to it to determine how well a website is going to rank for any given search term.
While a lot of SEO London professionals use DA as a way to measure the success of an SEO campaign Google has been quick to. Out that they do not use domain authority in their search ranking algorithm.
How is DA Calculated?
Mars uses a number of factors to determine the DA of a website. some of these factors include:
• The number of links and the quality of links pointing to a webpage
• The number of outbound links going away from the web page
• The page rank or domain authority of a website that is sending the link
• The readability of content on the web page
• Internal linking structure
While it is a complex algorithm to determine the domain authority of a website, it is nowhere near as complicated as Google search ranking algorithm.
What is a Good DA?
The important thing to remember about domain authority is that it's all relevant. When using domain authority as a way of determining the rankability of your website there are a few important things to remember:
• New websites always Start with a domain authority of 1
• Just because of website has a higher domain authority doesn't necessarily mean they are going to outrank you
• Good domain authorities I usually linked to a strong backlink profile
• Domain authority does not update at the same time as Google search ranking algorithm updates
Conclusion
Domain authority should always be used as a relative metric in an SEO campaign. Do not use it as your main measuring stick. At the end of the day the most important thing is the number of visitors that you have to your website not an arbitrary number that is attached to it.